Frequently asked questions.

We are an independent group of media buying and advertising creativity. An ecosystem of agencies that brings together media buying, advertising creativity, digital strategy and AI to drive brand value, generating real demand with quality, efficiency and purpose.

At House Group we integrate strategy, media, creativity and technology under a single methodology, unlike the traditional model where these disciplines operate separately. We combine human judgement and technological efficiency to build adaptable growth systems, not isolated campaigns. We operate as an independent ecosystem, with full inventory visibility and fast decision-making.

We operate in four markets with local teams: Spain, Italy, Mexico and the United States. We activate campaigns in more than 30 countries internationally.

At House of Media we modernise the way advertising is thought about, planned and bought. We integrate online and offline media, linear television, digital TV, Connected TV, streaming ads, radio, digital audio, podcasts, DOOH, OOH, programmatic, social, gaming, retail media and special formats, to build more precise and measurable omnichannel strategies.

At House of Digital we drive business growth through results-oriented digital strategies. We work on performance, brandformance, analytics, funnel optimisation and digital channel activation to connect investment, efficiency and business.

At House of Stories we redefine the way brands communicate with people through content, formats and creative ideas adapted to each channel, audience and moment of the journey. We integrate creativity, channel knowledge and business vision so that every piece has a clear purpose: to connect with the audience, activate a response and build a more relevant relationship between brand and user.

At House of AI we transform businesses, processes and teams through artificial intelligence solutions applied to the business. We develop custom software, automations, business intelligence systems and intelligent tools that help organisations work more efficiently, make better decisions and scale their operational capabilities.

The four Houses operate under the same methodology and share technology, data and learnings. Each House masters its discipline, but none works in isolation: creativity is born connected to media, digital strategy draws on data and analytics, and AI helps scale what works across the entire ecosystem.

It is our value proposition. Artificial intelligence allows us to accelerate processes, scale capabilities and optimise operational work, while human judgement underpins strategic vision, creativity and decision-making. Technology amplifies the team's capabilities without replacing talent.

We work in five phases: understanding the business, designing the strategic architecture, activating media and creativity, optimising in real time and turning data into decisions.

At House Group we develop proprietary platforms, frameworks and solutions to improve measurement, activation, content creation and process automation. These include House Intelligence Platform for cross-channel measurement and optimisation; House Impact Technology for dynamic creativity and advertising activation; House AI Content Platform and House UGC Platform for scalable content creation and management; and bespoke software developed by House of AI for automation and specific solutions.

Both options are possible. Brands can work with a single House based on their specific need, or take advantage of the full ecosystem integration. The methodology and proprietary technology work at both levels.

By contacting us through the website form, writing to info@housegroup.media or calling +34 674449588. The head office is at Calle Valencia 359, Floor 2, 08009 Barcelona. Meetings can also be coordinated through the local teams in each market.

We measure and monitor our carbon footprint, work to reduce consumption and drive emission offset actions. We also integrate social, environmental and good governance criteria into our internal management and our way of working with clients, partners and teams. For House Group, sustainability also means building a more efficient, responsible and measurable advertising activity.