Independent group of media buying and advertising creativity
An ecosystem
of agencies.
House Group is an ecosystem of agencies that brings together media buying, advertising creativity, digital strategy and AI to drive brand value generating real demand with quality, efficiency and purpose.
We were born to respond to an increasingly fragmented market, where brands need to connect better with their audiences, activate more relevant campaigns and make decisions with greater agility. That is why we work under an integrated methodology that unites strategic vision, technical specialisation, applied creativity and technology.
We do not understand advertising as isolated actions, but as growth systems capable of connecting audiences, contexts, formats and business objectives.
Four houses,
one single logic.
House Group is structured through four complementary units that work in a connected way to cover the main needs of brands in strategy, media, creativity, digital growth and artificial intelligence.
We modernise advertising investment by connecting audiences, channels, contexts and business objectives under a single strategic vision. We integrate online and offline media — linear television, digital TV, Connected TV, streaming ads, radio, digital audio, podcasts, DOOH, OOH, programmatic, social, gaming, retail media and special formats — to build more precise and measurable omnichannel strategies.
Visit houseofmedia.mediaAn integrated methodology to
turn advertising investment into growth.
We work by connecting the disciplines that have traditionally operated separately: strategy, media, creativity, technology, data and measurement.
We understand the business
We start from the real context of each brand: objectives, market, audiences, commercial challenges, channels, investment history and growth opportunities.
We design the strategic architecture
We define the role of each channel, message and touchpoint within the user journey, aligning audiences, business objectives, investment and measurement. We build an integrated advertising architecture so that every action has a clear function and contributes to brand growth.
We activate media, creativity and technology
We integrate media buying, advertising creativity, content, formats, data and AI to launch relevant, measurable campaigns adapted to each context.
We optimise in real time
We measure performance, detect learnings and adjust investment, audiences, messages and formats to improve efficiency and maximise the value of every euro invested.
We turn data into decisions
We transform measurement into actionable knowledge so that every campaign learns, evolves and contributes to the sustainable growth of the brand.
Technology
is part of
our methodology.
At House Group, technology is part of our methodology and powers the work of every unit in the group. It allows us to improve efficiency, increase creative relevance, connect data and accelerate decision-making at every phase of the advertising strategy.
Each House incorporates specific technology solutions to connect strategy, activation and optimisation under a single growth logic.
House Intelligence Platform
An intelligence and visualisation platform that centralises the reading of campaigns, results and learnings in a single analysis environment.
It enables data connection, opportunity detection, investment optimisation and the transformation of measurement into actionable decisions to improve business performance.
House Impact Technology
Technology applied to dynamic creativity and advertising activation, designed to adapt messages, formats and impacts according to the context, audience, channel and moment of the campaign.
It makes media buying more efficient and relevant, connecting planning, creativity and technology at every touchpoint.
House AI Content Platform
House UGC Platform
Solutions designed to scale the creation, management and activation of content.
The House AI Content Platform streamlines creative processes, facilitates the generation of content adapted to different channels and improves production efficiency.
Bespoke AI solutions
We develop bespoke technology and artificial intelligence solutions to automate processes, improve decision-making and build tools adapted to each business. Two examples in production: Plan AI (AI-assisted media planning) and a proprietary software for the pharmaceutical sector.
An agile structure
with
global presence.
Specialist units in media buying, digital, creativity and artificial intelligence.
Campaigns activated in international markets.
Media agreements across five continents.
Volume of advertising investment managed in the last year.
Who trusts
in us.
Connected to the leading media and platforms
What those
who choose us say.
House of Media ha sido un partner clave en nuestro crecimiento. Su estrategia performance full funnel, data-driven y omnicanal nos ha permitido multiplicar por tres nuestra facturación media interanual en los últimos años. Un equipo que entiende el negocio, impulsa resultados y acelera marcas.
ModaEstamos muy satisfechos con el trabajo de House of Media. Destacamos especialmente su trato personal y cercanía, que hacen que se integren como un miembro más de nuestro equipo. Su capacidad para entender nuestras necesidades y ofrecer soluciones adaptadas marca la diferencia. Sin duda, un partner clave en nuestra estrategia digital.
FarmacéuticoExcelente servicio, ¡muy recomendado! Estamos muy satisfechos con los servicios contratados. Desde el principio, el trato ha sido amable y profesional, ofrecieron soluciones adaptadas a nuestras necesidades. Volveré a contar con House of Media en el futuro. ¡Gracias por todo!
CosméticoEns han ajudat molt en les campanyes de màrqueting digital de la Universitat.
EducaciónHouse of Digital es pura energía digital. Siempre un paso por delante, reinventan cada campaña con formatos interactivos y tecnología de última generación. Su obsesión por optimizar y conectar con el usuario convierte cada acción en una experiencia que atrapa, inspira y convierte. Un partner que siempre marca tendencia.
MotorGracias a House of Digital hemos potenciado nuestro CRM con estrategias data-driven en Salesforce Marketing Cloud. Su enfoque creativo y orientado al CRO convirtió nuestras newsletters en una herramienta de conversión real. Un partner que transforma los datos en resultados.
FarmacéuticoGrowth with
positive impact.
At House Group we integrate social, environmental and good governance criteria into our way of working. We are committed to a culture based on transparency, diversity, team wellbeing and continuous improvement, measuring our impact and moving towards a more responsible way of doing business.
Four markets,
local teams.
Spain
Italy
Miami
Mexico
Do you have a project?
Tell us about it.
Ask about House Group to your preferred AI.